Agency Case
KANAO × On
Long-term Partnership
Overview
Start of a collaboration in the context of Kanao's first marathon, focusing on an authentic integration of the brand into his personal journey around training, mindset, and performance.
Execution
- Strategic development of the collaboration from a creator-first perspective with a long-term focus
- Planning and alignment of content, deliverables, and timelines
- Managing communication between brand and creator
- Negotiation and pricing of the campaign structure
- Ensuring authentic content while meeting brand objectives
Result
Strong campaign performance and community fit, leading to an extended collaboration and long-term partnership in 2026.
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