Agency Case

VIVIEN × Berliner Hochschule für Technik

BHT MINT Campaign

Overview

Awareness campaign aimed at attracting a younger audience to technical study programs at BHT.

- Strategic positioning of Vivien as a relevant creator within her academic context

- Alignment of campaign messaging, content, and goals

- Coordination between university and creator

- Ensuring an authentic and relatable communication style

Credible and approachable content that made technical topics accessible to a younger audience.